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The first rule of any technology used in a
business is that automation
Data & Design offers Website Optimization (SEO) & Marketing Designing a website is the easy part, but bringing people to your website can be challenging and time consuming. Search engine optimization is necessary in order to ensure that when people are looking for the products and services you offer, they can find your site.
Difference between SEO and SEM? Important aspects of website optimization and marketing include:
All these features will help your website become more visible, get a
higher search engine ranking, and be easily accessible to potential
visitors and clients. WEBSITE MARKETING ASSISTANCE Website marketing is an essential part of your overall website effectiveness. It can seem overwhelming. Knowing where to start is half the battle. There are several different types of internet marketing options. Understanding these options can help you understand the process of marketing your site. SEARCH ENGINE SUBMISSION The majority of people use search engines to find what they are looking for. The 2 most popular search engines today are Google and Yahoo. This gives you an idea where to start. First, you need to come up with a good description, just a sentence or two describing the contents of your webpage. Make sure your web pages are well designed and that important keywords can be found in your text. Next, you need to come up with as many keywords as you can that effectively describe the products and services your site represents. Using descriptive titles and META tags are key to site marketing. Finally, you need to develop your META TAG which is placed between the <HEAD> </HEAD> tags in your page code. When you are ready to submit your site so that search engines will index or “spider” it. Search Engines are important, if your site is not showing up within a few weeks, submit it again. LINKING STRATEGIES Linking can also benefit your website marketing efforts and are an effective method used for site promotion. The more links pointing to your site, the more traffic you will get. The popularity of your site will rank you higher in the search engines. Ask businesses and people you know to trade links with you. Ask for links on sites that are related to your business. EMAIL NEWSLETTERS A good email NEWSLETTER will keep you in the public eye and offer opportunities for individuals and businesses to enter your site for more information. Sometimes email campaigns based on sales promotions are difficult to maintain because of the amount of SPAM that is distributed today, but a good newsletter with good content can help you. It will not only build your contact list, but good information inspires readers to “read more” and in turn they often enter your site to find other articles of interest. The more your site is visited the higher your ranking. Make sure an active link to your website is always included in your newsletter, and that it is easy to find. NETWORKING Networking is an ever growing way to promote your business and website. Membership in your local Chamber of Commerce or a Meet Up Group allow you to add a link and business description to their site. It’s a way to make friends, introduce your business, get information on mixers and social or promotional events and keeps you building your business. Networking is an on-going process, and a way of generating business through referrals. Newsgroups, e-mail discussion lists, etc. are also good ways to network your site. PAID ADVERTISING If you are willing to pay for additional help in marketing your website, there are companies who can help through paid advertising. This will help get you more exposure by paying high traffic sites and publications to include a graphic or link to your webpage. There are many types of paid advertising available: Banner Ads, Paid Listing in Portal Sites, Sponsorships, Pay-per-Click Links, Paid Ads in E-Newsletters, etc.
Call today to find out what we can do to help you |
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Data & Design
(702) 354-4015
info@datadesignlv.com